If more buyers competed
for your home...
what would it sell for?
We're Storyhouse. Built on the belief that price changes when more buyers decide to compete.
Most real estate campaigns follow the same formula:
Photos. Portals. Opens. Repeat.
It works. But it's two-dimensional, designed for active search.
Our ApproachEverything we do is designed to create
competition
More Heart
We spend time with you to understand what makes your home special, identify the buyers most likely to value it, and turn that into story-led video buyers can see themselves in.
We make your home stand out.
More Eyes
We expand the audience beyond traditional portal searches and guarantee video views where people spend their time, on social media.
Homes seen by more, sell for more.
More Competition
I personally lead buyer discussions, negotiations and the auction, conducted in both English and Mandarin.
How the sale is run determines how far buyers stretch.
What buyers feel determines what buyers pay.
In every market, there are things
you can't control.
Interest rates. Economic conditions. Buyer sentiment.
What you can control is how your home's story is told, who sees it, and who represents you. That's why I started Storyhouse.
I've spent more than a decade sitting across kitchen tables with families across Inner Melbourne, talking through timing, nerves, and what a good outcome actually looks like for them.
Before this, I led the number one sales team across the entire Jellis Craig network. That's where I learned how buyers think. How decisions get made under pressure. How to move people.
I run my own auctions in both English and Mandarin to maintain fast, direct momentum that builds price tension and changes outcomes.
Every part of it - strategy, story, negotiation, auction - I'm there.
Stories Told. Houses Sold.
Every home has a number.
Yours starts with a conversation.
Share a few details and we'll chat through value, timing and what's possible.
A few short
reflections.
From sellers and buyers who wanted a different outcome and a different way of getting there.
"Mark's strong knowledge base, fabulous customer reach and his calm and knowing reassurance all contributed to my house being happily passed to a beautiful young family just as it was passed to me and my young family 30 years ago. Couldn't be happier. His advice and approach was professional and effective. Highly recommend!"
"Mark was outstanding in managing the sale of my Boroondara property. His deep knowledge of the local market gave me confidence in pricing and strategy, and they organised the entire process with precision—from listing to settlement. Communication was clear and consistent, keeping me informed at every stage. Professional, efficient, and personable."
"Recently purchased a house through Mark and couldn't be happier with the experience. He was true to his word on timing and process, incredibly respectful, and an absolute pleasure to deal with from start to finish. I look forward to working with him again in the future and wouldn't hesitate to use him for any property transaction. Highly recommended!"
"We first discovered the property through Mark's digital and social media marketing campaign, which immediately stood out and was a clear point of differentiation. His social-first approach felt insightful, engaging, authentic, personal and thoughtfully executed, reflecting his strong understanding of how buyers search today and aligns well with the distinctive brand he is building through Storyhouse."
"We were very fortunate to have Mark Josem working for us to secure the sale of our property in East Hawthorn recently. In a challenging market, Mark brought energy, positivity, determination and absolute commitment to helping us succeed at auction. We are very grateful for his work and the outcome he directly helped achieve in selling our property. We would wholeheartedly recommend him to any prospective client."